Unique expedition to reach out to key stakeholders in trucking fraternity in North East India
Conducts interactive sessions with commercial transporters at key locations in West Bengal, Assam, Manipur, Mizoram and Meghalaya.
Spreads awareness on safety issues and maintenance of the truck, tyres and lightening system.
SHILLONG: JK Tyre & Industries Ltd, India’s leading tyre manufacturer flagged off the second leg of its “Happiness Truck” campaign in Kolkata today. Driving through Kolkata to North East, the unique initiative is an exciting and action-packed truck drive aimed at identifying the challenges of the trucking community in the region.
Highlighting the pivotal role played by trucking industry, this initiative drives a JK Tyre branded truck through busy trucking routes in the North East. With pit-stops at important trucking hubs, interactions with drivers, fleet operators, garage owners and mechanics are scheduled to take place. In addition to connecting with members of the trucking fraternity, an important focus area of the campaign is to spread awareness on safety issues and maintenance of the truck, tyres and lighting systems. The drive will also involve handing over of goodies and groceries to the needy at smaller towns and villages en-route.
On the occasion, Mr. Sanjeev Sharma, General Manager – Fleet Management (Truck Bus Radial), JK Tyre & Industries said, “The second edition of the successful Happiness Truck campaign only reinstates JK Tyre’s customer-centric approach at its very core. As industry leaders in the country, we are committed to the well-being of the transporters, who are lifelines of our business community and infrastructure sector. With Happiness Truck 2.0 flagging off in Kolkata, we are excited to travel through the North East region, ensuring an aware and satisfied customer base across the length and breadth of the country.”
Happiness Truck 2.0 Route: Kolkata – Bardhaman – Durgapur – Asansol – Malda – Siliguri – Barpeta – Guwahati – Nagaon – Jorhat – Dimapur – Imphal – Aizwal – Silchar – Shillong – Guwahati (conclusion).
Happiness Truck Season I was the first-ever JK Tyre Happiness Truck winning hearts by reaching out to truckers, truck drivers and other members of the trucking fraternity during June-July this year. The drive covered the Northern parts of India, starting from Delhi, crossing Manali, Leh, Kargil, Srinagar, Pathankot, Jalandhar and Ludhiana, returning back to Delhi for the finale. One of the main highlights of the drive was the truck scaling an altitude of 5,328 m above sea level at Leh, as it covered a total of 2,736 km during the action-packed and adventurous 15-day campaign.
About JK Tyre and Industries Limited:
Part of the JK Organisation, JK Tyre & Industries Ltd is a leading tyre manufacturer in India and amongst the top 25 manufacturers in the world with a wide range of products catering to diverse business segments in the automobile industry. JK Tyre is the only tyre manufacturer in India to be included in the list of Superbrand in 2019, the seventh time the honour has been conferred upon the company.
JK Tyre has global presence in 100 countries across six continents, backed by production support from 12 plants – 9 in India and 3 in Mexico. Currently, the capacity across all its plants is about 35 million tyres per annum. In April 2016, JK Tyre acquired Cavendish India Limited from Birla Tyres. While acquisition added three modern plants to its portfolio taking the total count to 12, it helped the tyre major foray into the two/three wheeler segment as well. In 2018, the company inaugurated its state-of-the-art Raghupati Singhania Centre of Excellence (RPSCOE) at Mysore.
Pioneers of radial technology, JK Tyre produced the first radial tyre in 1977 and is currently the market leader in Truck Bus Radial segment. With over three decades of technological innovation, JK Tyre offers tyre for entire range of passenger and commercial vehicles, starting from a 3 kg two-wheeler tyre to a 3.5-ton OTR tyre.