JTES launches beautification drive at Thadlaskein, Mukhla

Syllad | The Rising MeghalayaJune 27, 2025

In a significant step toward promoting eco-tourism and environmental awareness, the Jaintia Tourism and Environment Society (JTES) has launched a beautification project at Thadlaskein and the Mukhla Tri-Junction (Jowai Bypass) in West Jaintia Hills.

The initiative aims to transform a 220-metre stretch into a scenic green space through tree planting, flowering shrub beds, protective fencing, and other landscaping efforts. The project is envisioned not only to beautify the area but also to create an inviting gateway for tourists visiting East and West Jaintia Hills.

To formally commence the project, JTES organised a tree and flower planting programme on June 26, with JHADC Executive Member Jesse Suiam attending as the chief guest. He was joined by JTES officials, community leaders, and enthusiastic volunteers.

In his welcome address, JTES President S.K. Lato said the beautification project is part of a broader mission to attract tourists while instilling a sense of pride and environmental responsibility among locals. “We want travellers to experience beauty and calmness the moment they arrive here,” he said, adding that Thadlaskein could become a model for community-led eco-tourism.

Programme Coordinator MS Lhuid requested financial assistance of Rs 3.2 lakh to support the initiative. He also announced JTES’ intention to meet the Chief Executive Member of the JHADC to propose that the Council officially take over the Discover Jaintia Festival—a landmark tourism event that JTES successfully organised ten times before halting in 2016 due to financial limitations.

Reflecting on the organisation’s journey, Lhuid noted that public awareness of tourism was limited when JTES was founded in 2006, despite tourism being one of the world’s largest industries. “Today, we are glad that even the state government recognises tourism as a key engine of economic growth,” he said.

Addressing the gathering, Executive Member Jesse Suiam expressed concern over the environmental degradation in Jaintia Hills, recalling a time when the region was known for its lush forests, clean rivers, rich wildlife, and fresh air. “We must preserve what remains—not just for us, but for the generations to come,” he said.

He announced a contribution of Rs 2 lakh toward the project and commended JTES for its commitment to tourism and environmental stewardship. He further assured full cooperation and long-term support, stating, “This initiative is commendable, and I promise to work closely with JTES to ensure its success—financially, administratively, and in terms of policy support.”

The event also featured remarks from Finance Secretary J.M. Pohsngap, JTES Secretary R. Lamar, and others who voiced their appreciation and pledged their support.

The programme concluded with a symbolic tree planting ceremony, joined by students from Jaintia Eastern College, Khliehriat, reinforcing the message of youth involvement in conservation and sustainable tourism.